![]() ![]() Seen from the Vulture’s storage desk, the cloud sync -'n'-share business has become a grim and dogged affair. Now that sounds like a good niche marketing idea.īitcasa says it has customers in more than 140 countries, but not how many customers it has. Some 7,000 developers have registered to use it for client projects. A year ago it launched a Secure Storage API, followed by a CloudFS Platform API for developers earlier this year. ![]() It has its Turn-key Drive service, for telcos, OEMs, managed service providers and VARSs to offer their branded cloud storage services to their customers. Hopefully they will then transition to a paid-for Bitcasa plan. In June, Bitcasa did a deal with Samsung to give Samsung Windows 8.1 device customers 50GB of free cloud storage for two years. In this situation, giving away stuff for free doesn’t sound like a good idea in principle, not unless you do it as a bait-and-switch deal with a pretty guaranteed good outcome. When a $22m sprat is up against cash-engorged wannabe killer whales then it better get a superb niche marketing strategy to avoid getting smeared onto the ocean floor. This is an incredible disparity in funding. Dropbox has taken in $500.1m in three rounds with an additional $500m of debt financing, making $1.1bn in total, a trivial (sarcasm alert) 50 times more than Bitcasa.Box has taken in $564m, more than 25 times more, grown like topsy and still can’t run an IPO. ![]() In fact it’s a drop in the ocean of cloud file sync-'n'-share funding. It was founded in 2011 and, after a two-part seed round and cash infusions in 20, has taken in about $22m in total funding. ![]()
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